Can my Dropshipping Company benefit from Free Advertising Academy?

05 Sep 2010

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	Can my Dropshipping Company benefit from Free Advertising Academy?

Solution Actually, every business should be in the information business. Let me
explain:

If I was selling home decor gifts, I'd make more money if I positioned
myself as an expert.

For example, I'd create a 7-Day email course on "Home Decor Secrets"
or "Secrets of the Home Decorating Experts" or maybe "7 Secret
Decorator Tricks". That will get people to opt into my list, which
lets me mail to them again and again. But above that, it shows them
that I'm an expert in this field - AND it lets me sell them specific
products through the recommendations in my email course. Of course, it
doesn't have to be an email course. It can be a video (or video
series), PDF, or other information.

Information products - like CD's, DVD's, reports, ebooks, or physical
books also put you head and shoulders above the rest. A small 10 to 20
page booklet on "How to Transform Your Home in 5 Minutes or Less" (or
"17 Home Decor Tricks TV's Famous Designers DO NOT Want You to Know")
will position you again, as an expert.

Information doesn't become your "business". Your business is always
the home decor items. However, your information become your
"marketing". Instead of "selling", you become a "marketer" who
positions himself as an expert, someone more knowledgable than all of
the competition. This way, your competition continues to compete on
price - while you position yourself above them as someone with more
expertise. And those people can charge more money - and they
ultimately make more money.

Dentists. Lawyers. Landscapers. And a whole line of people who you
wouldn't normally say were in the "information marketing" business
have created their own "info-products" for this very reason. Booklets
on "The Hidden Dangers of Tooth-Whitening" or "The 7 Secrets Divorce
Lawyers Refuse to Tell You!" or "The Perfect Landscape Plants to
Increase Your Home's Value" are all info-products that position the
business owner as an expert --- and we want to give our money to
people who know what they're doing.

So you may not see yourself AS an info-marketer, but if you want to
attract prospects in - instead of selling to them - one of the best
things you can do is to create little educational info-products (even
if you give them away free) --- and start promoting them like crazy.
What will happen is your ebooks, booklets, PDF reports, audios, email
courses, etc. will soon be spread all over the Internet (and offline,
as well) --- and you'll be able to automatically attract people who
are more likely to buy from you. No selling involved.

If you take this approach, your business will grow by leaps and
bounds... AND you'll be able to use every powerful free marketing
technique you find at www.FreeAdvertisingAcademy.com

Article Details

Article ID:

135

Created On:

06 Jul 2009 02:07 PM